If you work in search marketing, unless you have been living under a rock, you’ll be no doubt aware of the hundreds of thousands of webmaster messages that Google sent out basically telling people Google knows about your crap links and it’s going to do something about it. Well, a lot of chatter in webmaster […]
Check out - Is Your Website Sinking Like The Titanic in Google?
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Source: Hobo Search Engine Optimisation.
Very good article on all the new stuff going down with Google’s approach to link building for SEO.
Source: hoboweb
The Champagne Company Review
Just a quick post with some thoughts on the ecommerce user experience of The Champagne Company website after a Christmas present purchase today.
Positive
- Discovered via a Google Shopping product search
- Trusted reviews / social proof on Google Shopping Seller rating: 5.0 / 5 - Based on 14 reviews
- Modern, fresh, elegant branding
- UK local rate number for customer service clearly visible in the header
- Secure SSL at basket
- Instant order confirmation emails
Negative
- On-site search box hidden in the lower left column
- On-site search failed to return the product I’d found via Google Shopping
- Product page didn’t include enough product information i.e. size, reviews
- No delivery information displayed at the product page
- No stock levels displayed at the product page
- About Us page has a picture of shed in vineyard. As this was my first time using the company I’d prefer to see some images of a physical bricks and mortar presence and people in the business to re-assure any fears of a dodgy internet business. This is essential for independent online retailers who don’t have the benefit of offline / TV trust building marketing strategies.
- Missed opportunity to display number of Facebook fans and Twitter followers using a live feed. Currently requires a click away from the site.
- Non-integrated payment processor page. Although the site uses the highly trusted SagePay gateway, some shoppers will abandon basket as card/debit card details are entered on a different URL.
The same product was available with free delivery using my Amazon Prime account from another retailer. I chose The Champagne Company as they included a free gift box for the same price with delivery.
I decided to bash through the frustrations highlighted above as my day job involves understanding why customers do and don’t but from on-line retailers. I could see some trust-able signs such as SagePay, SSL certificate and 1100+ Facebook fans but consumers who are less experienced with on-line shopping would likely abandon basket and find another retailer.
Now, I’m just waiting for the package to arrive.
Magento training Liverpool
Again here’s another test blog post to see how long it takes to appear on google for Magento training Liverpool.
Magento London, POD1 Administration
It took just two days for my post titled “Magento Widnes” to appear in second place on Google UK.
The aim of this post is to monitor how long we’ll be waiting for Google’s algorithms to decide how relevant the content is when people are typing in the phrase “Magento London”.
I’ll use the SEO Ranking App on my iPhone to track progress. Considering there’s about 2.2 million results for the phrase “Magento London” it could bit longer than the two days we waited for “Magento Widnes”.
POD1 Administration
I’m writing this post a couple of days after confirmation of the rumours on POD1’s administration.
Unfortunate news for those who’ve lost their jobs at the London Magento agency and surprising to see a firm with a great reputation in the rapidly growing industry of ecommerce go under.
What is social commerce?
Content coming soon.
Magento Widnes
Writing this post for a laugh to see how long it will take to appear in Google’s first 10 positions when searching for “magento widnes”.
Magento Enterprise
Stacking Up Against Other Ecommerce Platforms:
- Flexibility
- Time to Market
- Total Cost of Ownership
- Feature / Functionality Set
- Community
Social Commerce Video
fbmarketingtalks on livestream.com. Broadcast Live Free
Different forms of online presence
In chapter 1 of ‘Internet Marketing, Strategy, Implementation and Practice’. Chaffey et al, 2009, 4th Edition discusses different forms of online presence.
Depending on the objectives of the organisation and it’s target market online presence can be categorised into five main categories:
For each of type of site below I have noted projects I have been involved with over the past few years in my roles at YOMA and 360-Systems.com.
1. Transactional e-commerce
2. Service-oriented relationship-building website
3. Brand-building site
4. Portal or media site
5. Social network or community site
**Note: I’m creating this post via the Tumblr iPhone App. It’s proving to be quite cumbersome for writing a post of a couple of paragraphs or more. So far I’ve not found the options to un-publish a post after accidentally hitting the ‘Post’ button in the top right.
Web Traffic Growth!
Okay so since my last post the unique visitors numbers are up by a whopping 250%. This is fantastic growth in a short space of time.
Of the 3 new uniques landing here after the data was previously analysed - I’ve managed to identify @knade as one of the readers. How do I know this? He told me as he passed my desk on his way to make a cup of tea.
Traffic Sources - Keywords
As Jakob Nielsen has found in his various eye tracking studies web users like headings and bullet lists when reading copy on screens. So here’s a list of keywords people have typed into Google to discover this blog:
- magento liverpool (5 visits) - probably me testing and @knade being nosey
- seo liverpool (2 visits) - wasn’t expecting this
- “@yoma.co.uk” alex ormandy (1 visit) - could be a stalker?
- liverpool magento (1 visit) -a rebel?
So hello to all the new visitors spending an average of 3 minutes and 41 seconds on the site. Please feel free to post a reply or ask me anything.
